What is the Web 3.0 that everyone is talking about, and what shortcomings of the current Internet it intends to fix
In today’s Internet, corporations rule, all user data and ideas are under their control. The concept of Web 3.0 will probably return the rights to rightful authors and build a new economy.
In the 2020s, more and more firms, developers and users are talking about Web 3.0 – the third “generation” of the Internet, in which blockchain technologies will play a major role. According to the new philosophy, power will no longer be concentrated in the hands of large corporations and institutions. Everyone will have equal opportunities to earn and build a business, writes Quartz.
Gilles DC, a marketing and sales specialist, told how the Internet has changed, what did not please the supporters of Web 3.0 and what the latter offer as an alternative.
What changes has the Internet experienced
The first principles of the Internet were laid down by the US government back in the 1970s. The authorities understood that it was unreasonable to control nuclear weapons from one computer, and therefore they equipped a decentralized network of several devices. This would allow the US to follow the doctrine of mutually assured destruction even if Soviet hackers tried to break into the system.
At that time, the Internet was mostly used by scientists, but everything changed in the 1990s, when Mosaic and Internet Explorer browsers appeared on the market. Web 1.0 worked like a giant library of data that was collected from many computers connected to the network and then displayed on the screen.
Users connected to the Internet via a dial-up phone line, uploaded photos for hours, searched for information in the Altavista search engine, and did not even think about web design.
Publishing content wasn’t easy – it required technical skills, so most people were readers rather than authors, says Gilles Disi. But anyone could do this if they wanted, because then the Internet worked as a decentralized structure.
This is how connections were built on the first Internet: a savvy developer created a website, and users became its readers gillesdc.com
Over time, the network has gotten bigger and faster. In the 2020s, three billion people use it, spending 80% of their day doing it, and publishing something on the Web 2.0 Internet no longer requires any special skills. Therefore, the number of creators and tools for them has increased rapidly.
There were three major shifts, according to investment firm Fabric Ventures:
So the once decentralized Internet has turned into a set of interacting with each other, but still closed systems. Each of them is fighting for power in the market – that is, for users. After all, the more of them, the higher the value of the product, the author writes.
Companies pretend that you can use their services for free, but this is not so. In fact, a person pays for them, just not in the usual currency, but in the form of their own data and content that they publish. “Someone’s self-expression is a way for firms to increase their market capitalization,” notes the marketer.
However, the coming wave of Web 3.0 goes far beyond money and cryptocurrencies, proponents point out. The new Internet, they say, on the contrary, promises to build a “global village” – a world focused on people and interpersonal interaction, which will contribute to the development of technology and business, as well as the promotion of private initiatives.
However, other generations also thought so when they built the first and second versions of the Internet, and the first was eventually monopolized by Google, and the second was absorbed by services like Facebook and YouTube. Whether Web 3.0 can avoid a similar fate, only time will tell, since all experiments in the market will depend on investment, Quartz concludes.